Rama Rao, who he had first doubted but eventually saw political potential in. This has been attributed to Ramoji Rao's disdain for the Congress government, to the point that he planned to create a regional party on his own accord, and a personal rapport he formed with party founder and leader N. Support of the Telugu Desam Party (TDP) by Eenadu has been recorded since the party's foundation in 1982. Earlier, it was difficult to manage even the three editions of the 1970s (the Visakhapatnam, Vijayawada and Hyderabad editions) because the only communication facilities available to the publication at the time were the telegram, telephone, and teleprinter, all of which had limited presence in rural Andhra Pradesh. During the 1980s, technology enabled Eenadu to spread over larger areas beyond only the main cities.

When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited delivery boys three months in advance and handed out the paper freely for a week. By 1978, Eenadu surpassed Andhra Prabha 's circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation had already reached a readership of 48,000. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the most highly circulated newspaper in the region.Įenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. However, it was popular in certain regions and rivalry was still an issue. Eenadu found itself struggling to become a daily publication among publication. When launched in the city of Visakhapatnam, it wasn't able to sell more than 3,000 copies a week.

Initially, the circulation of Eenadu was limited. At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper. History Early days in Visakhapatnam Įenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao, a businessman who had previously achieved success with Priya Pickles and Margadarsi Chitfunds. In terms of individual ownership, Ramoji Rao holds 42.26%, his eldest son Cherukuri Kiron holds 28.36%, and his daughter-in-law Cherukuri Vijayeswari (wife of the deceased younger son, Cherukuri Suman) holds 25.38% shares in Ushodaya Enterprises. As per the 2018 report of Media Ownership Monitor, Ramoji Rao and family own 97.56% stake in Ushodaya Enterprises. Various editions of Eenadu exist throughout the Telugu-speaking region of India constituting the states of Andhra Pradesh, Telangana.Įenadu newspaper is owned by Ushodaya Enterprises Private Limited, a part of Ramoji Group. Eenadu is a polysemic word which has two meanings in Telugu language - 'today/this day' and 'this land'.

Enadu telugu news paper vizianagaram